01
Conference breakout / session
A practical session built around the operating problem your audience is already living.
Speaking · workshops · working sessions
Bring an operator into the room
Tom Slocum teaches the systems behind modern outbound by working through how teams actually target, message, call, coach, qualify and inspect pipeline.
Ways to work together
The format follows the room
02
Podcast guest
A direct, useful conversation about outbound, leadership and the work behind repeatable pipeline.
03
Leadership session
A working room for sales leaders who need to see and fix the system underneath the numbers.
04
In-person workshop
Teach the mechanic, build it with the team and leave with something they can run.
05
Company offsite
Operator-led teaching tied to the team’s real accounts, conversations and management rhythm.
06
Sales-team training
Cold calling, messaging, coaching and execution taught as connected operating behavior.
Session themes
Built from the work, not a keynote reel
Each session is grounded in the same systems Tom teaches, installs and inspects with founders, SDR teams and revenue leaders.
Modern outbound system rebuilds
Why targeting, messaging, calls, coaching and management have to operate as one system.
Conversation creation vs. activity
How teams get busy without getting closer to the conversations that create qualified pipeline.
Relevance over surface personalization
Build a reason to talk from the buyer’s operating context, not a token detail from their profile.
Founder-led outbound
Turn founder instinct into a workflow that can become repeatable, measurable and transferable.
Coaching and learning loops
Move from one-off training to a loop of teaching, live execution, inspection and refinement.
Qualification, handoff and pipeline leaks
Find where signal disappears between a first conversation, a qualified meeting and seller follow-through.
What it feels like in the room
Teach it. Build it. Put it into the field
These are examples of real workshop and teaching artifacts already published in SD Lab Field Reports. They show the work in the room; they are not presented here as standalone outcome claims.
Teaching artifact 01 · Workshop deck · PDF · 31 pages
Outbound That Actually Works — SDR Summit
Teaching artifact 02 · Workshop deck · Session #1 · PDF
Sales Accelerator — Program Kickoff
Teaching artifact 03 · Workshop deck · session 1
Workshop 01 — humanized messaging
Watch · listen · see Tom teach
The public record
Smartlead.ai Office Hours
The New Outbound Reality for 2026: What Founders & SDRs Must Do Differently
Open verified source
The Daily Sales Show · Sell Better
Objection Handling Tactics That Build Trust (and Meetings)
Open verified sourceWhat's Your Story?
The Sales Leader Nobody Expected to Succeed
Open verified sourceBring Tom into the room
Start with the context
Share what you’re planning, who will be in the room and the operating problem you want the session to address. Tom will review it personally.
Conference sessions and breakouts
Podcasts and long-form conversations
Leadership sessions, workshops and offsites
Sales-team training tied to real execution
Prefer a direct conversation?
If the need is broader than a session or workshop, the Revenue Rebuild strategy conversation is still available.
Book a strategy call