About The SD Lab
Fix outbound. Fill pipeline. Build a team that performs
B2B sales today?
Its broken
Too many teams are still running outdated plays with bloated tech stacks and SDRs who were thrown into the fire with zero real training
Thats where The SD Lab steps in
I’m Tom Slocum and I help B2B SaaS sales teams build outbound machines that actually work
From cold calls to pipeline ops I help teams stop guessing, start converting and hit targets with confidence
This isn’t theory. Its trench work
Proven frameworks. Hands on support
Outbound systems that deliver in 8–12 weeks
Who I Work With
I partner with B2B SaaS and tech sales teams that
✅ Have an SDR team (or are building one) but aren’t hitting quota
✅ Need a repeatable outbound system to scale pipeline growth
✅ Want better email replies, more conversations and higher meeting rates
✅ Know their SDRs need real coaching not just “more dials”
If that sounds like you
I’ve got your playbook
What I Do
At the SD Lab we offer two powerful ways to fix your outbound
and fill your pipeline
1. The Outbound Accelerator
I work hands on with your team to build your outbound engine from the inside
- Fix your messaging – No more robotic, templated pitches that get ignored
- Refine your sales motion – Clear scripts, workflows and repeatable systems
- Train your SDRs – Equip them with the confidence and skills to perform
- Get real results – Expect a 20–30% lift in qualified meetings in 8–12 weeks
2. Done-For-You Lead Gen
Need meetings now? We’ll run outbound for you end-to-end
- Build custom lists, messaging, and campaigns
- Call and email daily through a dedicated SDR
- Book meetings directly in your calendar with real buyers
No fluff. No guesswork
Just systems, execution and booked pipeline your way
Why Work With Me?
I didn’t fall into sales I built my career in the trenches
Here’s the path that built me and why teams trust me to fix their outbound
Started cold calling at Discovercard in 2007
Got my break in 2010 helping students at Argosy University
Then went on to book revenue at GoDaddy, Yelp and Infusionsoft before finding my lane in sales development
By 2017 I helped scale the SDR team at Reputation.com from 3 to 30 reps
Led outbound at Milestone Internet
Built RevLeague into one of the most active SDR communities
Took Trainyo from 0 to $1M pipeline in 5 months as VP of Sales
And in 2022 I launched The SD Lab to help other teams build outbound systems that actually work
This isn’t theory its 18 years of cold calls, chaos and closing pipeline gaps for teams like yours
Trusted by 40+ companies like Kustomer, ServiceChannel and Distran
Ready to Fix Your Outbound?
If you’re serious about building a high performing outbound sales team let’s talk
Contact Information
- Email: [email protected]
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