Privacy Policy

What this policy covers

This policy explains what information The SD Lab collects through this website, why we collect it, and how it is used. It applies to this site only, not to third-party platforms we link out to, which run under their own policies.

Information you give us

We only receive information you choose to send. That is normally your name, email address, company and whatever context you include when you submit a speaking inquiry, book a strategy call or reply to an email.

Scheduling for strategy calls is handled by an external calendar provider. When you book, the details you enter go to that provider and to Tom directly.

Outbound Readiness Assessment

To see your full results, you submit your assessment answers along with your first name, work email, company, role, SDR team size and company size. A company website is optional. We do not ask for a phone number.

These details and your answers are stored in our website database and sent to Tom by email so he can review your result and, where relevant, follow up about your outbound. They are not published or sold.

If you tick the optional research box, your answers may also be included in aggregated, anonymized comparisons between teams. No individual response, name or company is shown in those comparisons. Leaving the box unticked does not change your report.

Information collected automatically

Like most websites, this site records basic technical and usage data, pages visited, referring source, approximate location, browser and device type. It is used in aggregate to understand which pages are useful. We do not use it to build advertising profiles.

The site may also use an anonymous identifier that lasts only for your browser session, along with interaction and engagement events such as page views and link clicks, to understand which pages and paths are useful. This first-party measurement is not used for ad profiling, and its event data does not intentionally store names, email addresses, raw IP addresses or raw user-agent strings.

How we use it

To respond to your enquiry, review a speaking or workshop request, run the strategy call you booked, deliver anything you explicitly signed up for, and improve the content on this site. We do not sell or rent your information.

Newsletter and email

If you subscribe to the newsletter, your email is stored with the newsletter platform for the purpose of sending it. Every issue includes an unsubscribe link, and unsubscribing removes you from future sends.

Service providers

When you request a strategy call, the qualification form is provided by HubSpot and your answers go directly to our HubSpot account; we do not copy them into a separate site database. Booking happens through Calendly. Our first-party analytics records only anonymous, session-scoped stages of that process (for example, form submitted or call scheduled), without names or email addresses.

We rely on third-party services for hosting, scheduling, email and analytics. Those providers process data on our behalf and only for the purpose of delivering their service.

Client confidentiality

Engagement material is handled separately from this website. Published Field Reports only include information that has been reviewed for public release; account names, contact records and commercial terms are not published without agreement.

Retention

We keep enquiry and engagement correspondence for as long as it is needed for the working relationship and for ordinary business record-keeping, then delete it.

Your choices

You can ask what information we hold about you, ask for it to be corrected, or ask for it to be deleted, including your assessment submission. Email tom@thesdlab.com and we will action it.

Changes

If this policy changes, the updated version will be published on this page.