Pre-standard archive. This write-up predates the Field Report evidence standard and its claims are not source-verified. Verified engagements are published as Field Reports.
Rebuild Report
Business Bricks•Founder-led SaaS
First outbound system, first repeatable pipeline.
40
Daily dials
Mo. 3
First deal
10/10
Rep confidence
Challenge
Founder-led sales, zero outbound motion, and a first SDR hire who'd never done outbound before.
Approach
- Built the outbound motion from scratch — ICP, list, messaging, cadence.
- Sat in with the SDR on live calls for two weeks straight.
- Set up a simple, single-page dashboard the founder actually looks at.
Timeline
8 weeks
Outcome
- 40 dials a day, sustained, from a rep who'd never made a cold call.
- First repeatable outbound-sourced deal closed in month three.
"Tom treated our tiny team like it mattered. He built us a system we can actually run."