Elevate Your B2B Sales Strategy with the

B2B Sales Playbook - Your Blueprint to Growth

A meticulously crafted playbook curated especially for

Sales Leaders and their dynamic teams

offering the secrets to launching and supercharging outbound sales efforts.

Frequently Asked Questions

About the Playbook

• What exactly is covered in the playbook?
  • The playbook covers a comprehensive approach to B2B sales, including strategy, processes, methodologies, objection handling, competitor analysis, and more. It’s designed to give sales teams and leaders a unified vision and actionable steps for optimizing top-of-the-funnel activities and closing deals. If you have questions if a specific topic is covered, please contact [email protected], and we’ll respond within one business day.

• Can I buy certain sections alone?
  • Currently, we offer the playbook as a complete package to ensure users receive a holistic sales approach. Individual sections are not available for separate purchase (yet).

• Who wrote The B2B Sales Playbook?
  • Tom Slocum and Ashleigh Early crafted The B2B Sales Playbook. They have over 25+ years of experience in the B2B space as front-line sales professionals, revenue leaders, consultants, and advisors. They’ve worked with numerous industries, from technology to transportation to medical devices. After seeing the same mistakes made again and again, especially by smaller sales teams, they built this playbook to set up teams for success. The playbook also had feedback and input from numerous sales professionals, leaders, and teams in the authors' networks.

• My team is running a specific sales methodology - is this compatible?
  • Absolutely! The playbook is designed to be flexible and can be tailored to fit alongside or integrate with most established sales methodologies. There are specific places in the playbook noted that are ideal for inserting any existing methodology you have in place.

• How do I edit the playbook?
  • The playbook is provided in an editable format. Think of it as a “fill in the blank” guide where we prompt you to allow you to adjust and adapt it according to your team's unique needs.  Simply type in the important information, link where needed, and tweak the format, and - BOOM - you have a custom playbook!
• Will you update The B2B Sales Playbook? How will that affect me if I purchase?
  • Yes, we'll periodically update the playbook based on feedback and new sales trends. If you've made a purchase you'll receive notifications about updates, and they will be available to you at no additional cost for 12 months from the date of purchase. Plus you will receive one 1- hr session per quarter up to 1 year with Tom Slocun & Ashleigh Early if needed. 

• Can I share this with friends or my network who work at other companies?
  • The playbook is designed for individual company use. Sharing with other companies breaches our usage policy. However, we have an affiliate program for those interested to show our appreciation with a cash reward! For more information contact [email protected]

• What roles are covered in The B2B Sales Playbook?
  • Primarily for SDRs and AEs. The playbook does mention sales operations, enablement, and account management/customer success - however, we do not include detailed instructions and tactics for those roles. These may become available in the future. If you’d like to express interest - please let us know at [email protected]

• What type of companies will this work for?
  • This playbook is tailored for B2B companies across various industries. Whether you're a startup or an established enterprise, you'll find strategies and tactics to boost your sales efforts.

• Are there any situations where The B2B Sales Playbook would not help?
  • While the playbook is comprehensive, there might be niche markets or very specific sales scenarios not covered in detail. However, the foundational principles can be adapted to most situations.
• How can I make sure my team adopts the playbook I build?
  • Effective training, regular check-ins, and ensuring the playbook aligns with your team's goals and challenges are crucial. Consistent reinforcement and collaboration will ensure greater adoption.
• Do you have an accompanying guide to The B2B Sales Playbook that tells managers how to manage teams deploying these tactics?
  • Yes! Our “How-To” Guide provides insights into effectively managing teams using the playbook's tactics, ensuring a unified approach.

Purchasing

• What does The B2B Sales Playbook cost?
  • Please refer to our pricing page for detailed information on costs.

• Can I invoice instead of paying with a card?
  • Certainly! Please reach out to [email protected] to arrange invoicing.

• Do you offer discounts?
  • We occasionally offer promotional discounts during launches or special events. Join our mailing list to stay updated!
• Do you offer any guarantees?
  • As this is a digital download we cannot provide any guarantees. However if for any reason you are unsatisfied with your purchase please contact The SD Lab at [email protected] and we’ll do everything we can to support you.

Support & Deployment

• How much time does it take to tailor The B2B Sales Playbook to my unique team, prospects, product, and process?
  • Tailoring the playbook is a collaborative effort. Depending on the complexity of your sales process and team dynamics, it could take anywhere from a few days to a couple of weeks. We provide an” accelerated” and “standard” deployment schedule in the onboarding document as potential templates.
• I have a question about how to populate something in The B2B Sales Playbook - where can I get help filling it out?
  • We offer support through our dedicated help center and regular office hours. Reach out and we will be happy to assist! See the onboarding document for how to participate in office hours.

• What should I do if I’ve purchased but no longer have time to tailor The B2B Sales Playbook?
  • Join one of our office hours! We can provide guidance and tips to streamline the tailoring process for you.

Miscellaneous

• How do I book my private quarterly sessions to review my finished playbook?
  • Booking links are provided in your purchase confirmation email and in the onboarding instructions. Simply click on the link and choose a suitable time slot.

• Why should I book those sessions? What can I expect from the time?
  • These sessions allow for personalized feedback and insights, ensuring you maximize the playbook's potential and adapt strategies effectively for your team. You drive the agenda - bring whatever you’re struggling with the most and we’ll be at your disposal to support!
• What is covered during office hours? Why should I attend?
  • Office hours cover a range of topics, from playbook customization to best sales practices. It's an opportunity to ask questions, share experiences, and learn from other sales professionals.

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Questions?

For general inquiries, email [email protected]

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